Visa Mondial Logo
Immigration is not easy. There are many barriers to achieving ideal or better conditions for a person who decides to depart his home country. The founder of Visa Mondial is a migrant himself and has experienced all the hardships and obstacles himself.
When the company started, the first goal was to help reduce problems of an immigrant so as to they can overcome the obstacles of this stranded road.
These issues were the philosophy of company formation. Therefore, he wanted a logo, to represent all these. After almost 100 draft, founder of Visa Mondial and designer of logo agreed on the following logo which could represent the story of immigration in short.
Interpretation of the logo: Mountains mark the hardships of the migration route and the obstacles and complexities of this road. Birds flying over the difficulties and hardships. They are looking for a better place to live.
Initially, the colours chosen for the logo consisted of two blue colours, indicating the firmness and firmness of the company, and the colour of orange, which is a symbol of freedom and release, an example of which can be seen in the initial patterns.
After several years of company formation and updating of information systems and social networks and more being connected with our customers, we decided to improve logo visibility in social media. So, in cooperation with the graphic designers, we started the modifications.
Planning for the modifications
Finally, the result was a Logo that could be easily visible and legible at the smallest print size, and even web pages and social networks.
In the following, there is a note from second designer of Visa Mondial Logo.
In new design of the logo, the primary goal was to retain the first design as much as possible so that previous viewer and customers do not lose their trust in the company. The Font is changed to a more visible Font so that it can be easily read in smaller areas like social media websites such as Instagram. In the choice of new colours, while trying to retain previous colours, the Persian Green ( Visa Mondial ) and Blue (mountain) and Canadian flag red (birds) have been used. It should be noted that the dimensions of the final logo have been designed and implemented using Golden Ratio.
In the following patterns, you will see the images of the procedure of evolution and redesign of the logo.